Kia Italy Improves Network Planning and Performance Management with New Solution

KIT needed to find a platform that could meet their multifaceted needs for national franchise network developments. KIT's requirement was twofold – a Sales Performance tool and a Network Management solution that could work in perfect harmony.

The challenge was to identify a single, all-encompassing system that would seamlessly integrate both aspects, setting it apart from other competitors in the market.

Additionally, the chosen solution had to be flexible and costeffective, capable of adapting to the dynamic nature of the automotive industry while ensuring efficient data processing and a user-friendly interface

According to Giuseppe F., Dealer Network Development Manager for Kia Italia, In this phase where the automotive market is changing a lot and brands are restructuring the network, the other focus was the network planning where we can do simulations and create scenarios to present to our top management. So, our expectation was to have both areas [performance reporting and network planning] in one portal.

NOVA was chosen as the system that offered ready-to-use functions essential to KIT’s requirements, with any additional customizations included in the setup fee. Additionally, Optimum’s policy to cover any change requests, within reason, within the ongoing monthly maintenance fee proved invaluable for KIT, especially in an ever-evolving market.

A seamless set-up experience with an expert team.
KIT's journey with NOVA commenced with a seamlessly coordinated setup phase. Optimum assigned a highly proficient implementation team that guided KIT through project planning, promptly addressing queries and concerns.

Pro-active collaboration and timely progress of implementation.
Weekly meetings kept KIT updated on the progress, and Optimum steered the implementation by weighing in when it came to prioritizing topics. During these meetings KIT also benefited from Optimum’s pro-active approach suggesting viable solutions to their challenges. This diligence resulted in an on-time system launch, complemented by thorough training for dealers and Kia staff, ensuring a smooth transition from the old system.

NOVA garners positive feedback and streamlines top management presentations.
After implementation, KIT received positive reactions from dealers and the internal NSC team alike. Especially in the beginning of the year, KIT staff had to prepare a lot of analysis, evaluations, and scenarios to present to top management. The KIT team were a lot more efficient using the NOVA system, which was very important for the NSC.

The dealer survey reveals a high adoption rate and unexpected efficiency gains through the dealer dashboard.
In a recent dealer survey KIT found that despite dealers having established resources available, they are choosing to use NOVA as well. Something KIT did not expect to be a real benefit was the dealer dashboard. The KPIs were not new but having them all in one place without needing to search for each one boosted efficiency.

The comprehensive dealer report paints a clear picture of dealers.
NOVA's versatility went beyond expectations when Kia aimed to meet all dealers during 2022. Collaborating with Optimum, KIT crafted a comprehensive dealer report, offering a clear picture of the dealer and local situation, saving significant time for the NSC.

Stand out benefits of NOVA include:

A field force version for that report is up next, and the request pipeline is well filled, Fabrizio P. from the Optimum client team confirmed.

KIT's partnership with Optimum Info and their NOVA system has proven to be a game-changer, empowering Kia Italia's network planning and performance management endeavors. With the seamless integration of Sales Performance and Network Management functionalities, enhanced efficiency, and invaluable support from the Optimum Info team, KIT has secured a competitive edge in the ever-evolving automotive market.

Giuseppe stated, We can now download and analyze this new dealer report, and it is helping us to have a clear picture of the dealer. Of course, some of them we know very well, but for others it's something that is helping us to have more information, understand the situation. In this period from April to October we will meet all dealers of our network.

We just had a meeting yesterday about a specific topic we need in the second part of the year and because you know the system so well now, you could suggest something that is the most suitable system solution, Giuseppe reported.