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INEOS, a globally recognized chemical powerhouse, renowned as the third-largest company in its industry, embarked on a new journey into the automotive industry with the goal of manufacturing a unique 4 X 4 SUV. This marked the company's step into automotive manufacturing, culminating in the decision to introduce its vehicle Grenadier to the North American market towards the end of 2023.
As INEOS steered into the automotive sector with plans to sell their unique vehicle through a franchised dealership network, they needed a robust business management system tailored to its unique requirements. The challenge was in finding a solution provider that offers robust functionality, a user-friendly system, a proven track record, and affordability. With a relatively small dealership in its North American network, INEOS also looked for a cost-effective solution that could scale up without compromising on all important business functionalities.
A chance introduction followed with a demo of Optimum Info’s
AMOS business management system caught the attention of INEOS finance group, who believed it could meet the company’s needs. Following a detailed personalized demonstration by Optimum Info, INEOS was convinced to partner with Optimum, impressed not only by the system's intuitive design and customization capabilities but also by Optimum’s cost-effective solution delivery model.
Darryl C., Head of Finance at INEOS North America recalled,
Optimum’s CEO’s involvement in the demo presentation and the product really impressed me. I think that speaks a lot about the company.
INEOS was particularly drawn to several features of AMOS, including:
Led by a dedicated account manager from Optimum Info, the three-month implementation process unfolded with precision and efficiency. The proactive approach and round-the-clock availability of the account manager ensured a smooth rollout, earning praise from Darryl for their responsiveness and hands-on assistance throughout.
Optimum didn't just offer a pre-packaged solution but also tailored tools specifically for INEOS, which did not yet have an established financial statement process in the automotive sector. Leveraging their expertise, Optimum collaborated with INEOS to develop financial statement templates and accounting manuals from the ground-up, ensuring alignment with existing processes while optimizing for specific requirements.
Our account manager is very detailed oriented and responsive. He managed the timeline for us and was on top of whatever it was we needed. It was a really good roll out because of him
, remarked Darryl.
In the upcoming year, INEOS plans to use the full potential of AMOS's reporting capabilities and dashboards to glean invaluable insights from the dealer financial statements. With a keen focus on leveraging KPIs and metrics, INEOS aims to empower its dealers, fostering growth and efficiency within its network.
Darryl concluded,
The people at Optimum are very responsive and diligent. Overall, we’ve had a great experience working together.
Diana is a Senior Marketing Associate at Optimum Info, a global business solutions company providing tailored software solutions for manufacturers to improve franchise network development and after-sales operations. Utilizing her experience in client engagement, Diana strives to create interesting and insightful articles to engage and inform OEMs.
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