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In today's rapidly evolving business landscape, effective field operations management is essential for automotive companies like Audi of America. Known for its luxury vehicles, Audi of America is committed to excellence and maintaining top-notch dealer relationships. Their pursuit for field operations optimization led them to seek a new solution for contact reporting and management. In this success story, we delve into Audi of America's journey, challenges, the solution that transformed their operations, and the impressive results achieved.
Audi of America's journey towards transformation began with the realization that their existing contract with a contact solution vendor was coming to an end. They needed a cost-effective alternative that could meet their evolving contact reporting needs. Their previous solution demanded customization and ongoing maintenance to meet their requirements, incurring additional costs and complexities.
Audi of America sought advice from Audi Canada which had successfully adopted Optimum Info’s solution. Impressed by the results, Audi decided to explore the possibility further.
Audi of America found Optimum Info’s IKON Dealer Contact Management system to be the ideal solution for the following reasons:
Bill P., Manager of Dealer Standards & Policy at Audi of America, detailed the shift to IKON, stating,
One of the best benefits is that IKON allows for customization and it’s very agile. Everything that we’ve asked for in terms of customization has been accomplished which we greatly appreciate.
Audi of America found several features of Optimum's solution particularly appealing:
There's a lot of value with the Optimum solution out of the box. It allows us to send out assignments, create action items, create dealer bios, and schedule meetings. It's a very easy step-by-step process for creating a contact report and record dealer meeting notes,
remarked Bill.
Audi of America's transition to IKON was swift and successful, characterized by several key results:
Despite the challenges posed by a post-COVID-19 environment, Audi of America completed the implementation in a remarkably short time frame. Even with the last-minute addition of the approval hierarchy feature,
Optimum’s implementation only took 3-6 months.
Audi of America's teams had a positive initial reaction to the new system, finding it user-friendly and efficient. IKON's ability to capture meeting notes seamlessly during dealer meetings and distribute them to managers proved to be a significant advantage. With
comprehensive training sessions and a user-friendly interface, Audi of America's teams quickly adapted to IKON. Word-of-mouth endorsements further accelerated usage.
IKON's versatility extends beyond field teams; it's also embraced by after-sales colleagues and retail buyer experience teams. Multiple departments and stakeholders are using the application to enhance their operations and collaboration.
During the development, launch, and post launch, the Optimum team provided expert support. The team not only provided timely responses, but alternative solutions to better meet Audi of America’s needs.
Bill highlights the collaborative effort between Audi of America and Optimum during the implementation phase, reporting,
The Optimum team is very receptive and proactive. We were able to capture most of the information from the previous system and move it to IKON. It required a lot of effort and Optimum met the challenge without any issues.
In summary, Optimum's IKON has empowered Audi of America to revolutionize their field operations, offering an intuitive, cost-effective, and adaptable solution that enhances productivity and collaboration across departments. Through this successful partnership, Audi of America looks forward to sustained growth and innovation, keeping them at the forefront of the automotive industry.
Besides IKON, Audi of America also utilizes AMOS, Optimum’s business management solution, and
APEX, Optimum’s dealer package solution. With the suite of solutions, Audi of America benefits from seamless data sharing among the systems.
In closing, Bill expresses Audi of America's satisfaction with IKON’s successful project launch and the solution
facilitates Audi’s commitment to enhance their operations. He emphasized,
We are pleased that this project launched so successfully and we’re looking forward to continuing the great relationship with Optimum.
Diana is a Senior Marketing Associate at Optimum Info, a business solutions company providing tailored software solutions for manufacturers to improve franchise network development and after-sales operations. Utilizing her experience in client engagement, Diana strives to create interesting and insightful articles to engage and inform OEMs.
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