Business Management Solution Helps Genesis Dealers Make Weighty Business Decisions

The Genesis team needed reports tailored to its own unique requirements, and not a replica of AMOS reports created for Hyundai. As a luxury brand, Genesis has a different market focus, and much smaller volume compared to Hyundai and thus needed the right data to help dealers make the right business decisions.

The team was previously using Excel to create reports and conduct analyses, which could take anywhere from three days to a week to prepare. They needed a way to expedite the process and answer the following questions:

Walter stated, We needed a different approach. With Hyundai we needed to answer the question, ‘How do we continue to grow the dealership’s sales?’ With Genesis, the question is ‘Should the dealership invest or divest in the Genesis brand?’ .

The analysis features of Optimum’s AMOS platform solved the first question. With the financial statements and reports, the field representatives were able to show the dealers reliable accurate numbers that displayed what their capital will look like in X number of years if they invest or divest in the Genesis brand.

In addition, comprehensive performance reports helped the field representative to provide dealers with insightful information on how well their dealership is performing, their expected performance in X number of years and what needs to be done to improve. For example, the system helped make decisions on whether the dealership should increase Service department hours or invest more on advertising.

We want the brand to succeed but it will never succeed if dealers do not have the capacity to support the brand. Optimum’s composites were helpful in showing dealers the analytics to make the important decision of whether to invest or divest in the brand, Walter explained.

AMOS’s validation feature ensures that dealer financial statements are submitted correctly. After launching AMOS, Genesis wanted to figure out a way for dealers to accurately submit a dual versus exclusive financial statement. Optimum Info and Genesis teams brainstormed together for a week, and by the following week a new set of validation rules were launched and set in motion. These new validations flagged dealers that were submitting financial statements that were inconsistent with the Genesis direction and would show the exact areas that dealers needed to correct.

Walter emphasized, Validations have an important effect on how we look at the business, how we analyze the business and how we make business decisions on the corporate side that we can then relate to the dealers in terms of what they need to do to qualify for incentive programs.

The rollout of Genesis was smooth and completed in two months’ time, thanks to the team members having experience already implementing HMA ICON. One of the biggest successes was that Genesis’s existing reports could easily be configured into the new AMOS system. In addition, little training for the dealers was required as Optimum Info kept the interface of AMOS for Genesis the same as it was for Hyundai Motors America.

Walter remarked, The Optimum team was very supportive and attentive to our needs. They helped us with onboarding as our Genesis field team grew. I couldn’t have done the onboarding without them.

AMOS provides Genesis with many benefits, including:

As more and more dealers use the system they are surprised and say, ‘wow we can do this and that’ Walter exclaimed.

Since the successful launch of AMOS, Optimum Info has continued to collaborate with the Genesis team in adding enhancements to expand the solution in other areas of the business.

Examples include:

It’s not just the system that’s super dynamic. The Optimum team is also very dynamic. Whenever we ask for something, the Optimum team says ‘okay’ and has such a quick turnaround time said Ceci C., Senior Manager at Genesis Motor America.