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AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery, has been a driving force in the farming industry. With a commitment to sustainability and innovation, AGCO aims to empower farmers with cutting-edge technology and reliable solutions. In 2022, AGCO was looking for a new business management solution to consolidate the three different platforms they were using in some regions at the time . This success story highlights what they were looking for in a new solution, the new system they found, and the results they achieved.

Challenge: Search For One Cohesive Solution

AGCO faced several challenges that led them to look for a new all-in-one business management solution.

  • Fragmented Financial Management: AGCO faced the challenge of managing financial statements from dealers and distributors using three different systems. This fragmentation led to limited reporting, exportability, and analytical capabilities, hindering the company’s ability to gain valuable insights.
  • Lack of Integration: AGCO's previous systems lacked integration, making it difficult to consolidate data and drive meaningful analysis. The absence of a unified platform hindered the ability to adapt to changing business needs and reporting options for both AGCO and the distribution network.
  • User-Friendliness and Customization: AGCO sought a solution that was user-friendly and encouraged its network to utilize data through customizable reporting and dashboards. The previous systems did not allow for dealer preferences and made data management less intuitive.
  • Future-Proof Solution: The need for a long-term solution was paramount. AGCO wanted a platform that would adapt to evolving market dynamics and business requirements, ensuring that their investment would continue to provide value in the years to come.

Angelika S. Project Manager for Distribution Management at AGCO Central highlighted, Blue quotation marks We were looking for a provider that is flexible, comes up with ideas, challenges us, and also reacts to what is happening in the network.Blue quotation marks

Solution: A Powerful User-Friendly System

AGCO found its solution in Optimum Info's AMOS, a comprehensive business management solution that excelled in various aspects. AMOS was recognized for its integrated approach to data collection and interpretation. Its intuitive design also made it easy for users to find reports and submissions effortlessly.

Some of AGCO’s favorite features of AMOS include:

AMOS Dealer Financial Business Performance Dashboard
  • Customization and Drill-Down Capabilities: AMOS allowed AGCO to tailor settings according to dealer preferences. The system's drill-down capabilities provided a deeper understanding of key performance indicators (KPIs), enhancing data-driven decision-making.
  • Versatile Reporting Tool: AMOS's versatile reporting tool offered a wide array of options, eliminating the need for dealers to access multiple systems for reporting and analysis. This streamlining of information was well-received by AGCO.
  • Collaborative Tracking and Support: The system's email tracking feature allowed for better collaboration and visibility, providing a platform for monitoring support requests and resolutions. This enhanced the communications between dealers and Optimum and helped to identify areas needing further training and support.

Angelika stated, Blue quotation marks From our perspective AMOS was the most integrated and holistic solution, from the way it recorded, analyzed, and then presented dealer data. It is also a tool that is easily scalable so we can expand it into other markets and regions as required.Blue quotation marks

Results: Financial Gains and Improved Productivity, Reporting, and Data Quality

After the implementation of AMOS in over 20 countries, AGCO experienced significant improvements in various aspects of their business operations:

agco improved data quality business management solution optimum info
  • Financial Efficiency: AMOS enabled AGCO to consolidate data, saving costs by replacing three separate systems with a single integrated solution. This consolidation eliminated the pain of managing fragmented data and improved financial efficiency.
  • Increased Productivity: The enhanced reporting capabilities allowed AGCO to create tailor-made reports for different functionalities, offering the dealer network a one-stop-shop for anything relating to the dealership’s performance. This led to increased productivity as they could identify areas where additional focus was required, leading to more efficient operations.
  • Time Savings: AMOS streamlined data management, saving both AGCO and the dealer network valuable time. This efficiency allowed for more time to focus on data analysis and data interpretation.
  • Improved Data Quality: AGCO Eastern Europe, as an example, could better identify the drivers behind the improvement of the Aftersales Absorption Rate. In- depth submission reviews led to improved input alignment, offering distribution partners a credible set of benchmarks and reports to use for improved decision making.
  • Increased Submission Frequency: AMOS offers flexibility in not only the terms of submission frequency but also KPI expansion and reporting. The increased frequency of submission has proven to be highly valuable to AGCO, especially with the volatility of its operations in Ukraine. The Optimum team also adds to this through their focus on network support and training. With AMOS, AGCO and the network can better assess the on-going performance and financial impacts in Ukraine during this period of high volatility.

Volodymyr G., Distribution Manager for Eastern Europe at AGCO, commented, Blue quotation marks What is most powerful for our Ukrainian network is the possibility to compare themselves to the network in general. The user-friendliness of AMOS really supports this. When you open the system, you can easily understand the menu, the kind of reports and dashboard options there are, where to load data, etc. This combination of user-friendliness, in depth-analysis and display of comparison data really help our network during this difficult period.Blue quotation marks

The Future: Expanding the Solution

AGCO envisions expanding the use of AMOS in various ways. The company has introduced AMOS to new markets and plans to expand it into additional countries. They remain committed to exploring more functionalities and opportunities to expand AMOS within the company, continuing their dedication to innovation and growth.

Angelika concluded, Blue quotation marks What we are using AMOS for is a very important part in supporting our network. Looking at Eastern Europe and Ukraine in particular, the system is helping us to support the future of farming in this region which in turn is of huge importance to feed the world .Blue quotation marks

Diana Lieu

Diana Lieu

Senior Marketing Associate

Diana is a Senior Marketing Associate at Optimum Info, a global business solutions company providing tailored software solutions for manufacturers to improve franchise network development and after-sales operations. Utilizing her experience in client engagement, Diana strives to create interesting and insightful articles to engage and inform OEMs.

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